About Us

We are a team. We are family. We are the linen ladies.

Smile Clothing is a family run, linen design enterprise. We focus on quality and comfort while offering a timeless range of fashionable linen designs. 

 Our designs are classic. They are elegant. They are natural. They are cosy. They are unique.

My two daughters Christine and Anita, and myself, Ulrike have build this legacy up in the Motueka Valley, where we have been long time regulars at the Saturday Nelson Market, and have also newly opened a shop in Motueka. We have a home based studio where we put our minds together to invent new, and creative designs that bring to life that which we love about linen; the feel of soft natural fiber, and the style of linen which is both ageless, and elegant. 

Our love for a sustainable and ecological life has turned itself into a love for natural, breathable fiber focusing on 100% linen fabrics. With this company we hope to promote the presence of natural linen clothing in peoples lives, so that our costumers may enjoy the feel of nature on their skin as much as we do. We are very passionate and ethical about what we do, and above all else, we love what we do.

We are constantly going on new business ventures including many national markets, and most recently, the decision to start branching out into the wholesale industry. It's been an exciting journey and discovery of the fashion world, we have been heartily welcomed by locals and travelers alike, and we hope to keep pleasing those that discover us and our designs.

Happy shopping lovely ladies.  

Enjoy yourselves.

Kind regards,
The Smile Team.